Who
“The formula is simple. Tell me a story.”
Don Hewitt, Creator of “60 Minutes”
Lee Zeidman
Since 1996, some of the most recognizable names in corporate America have turned to Lee Zeidman to help them tell their story.
A specialist in “C” level communications, Lee has prepared executives to manage controversial issues on network television news broadcasts; interviews with major magazines and prominent newspapers; annual shareholders meetings; quarterly earnings conference calls; analyst conferences; IPO “Road Shows” and product premieres. Lee has also been called upon to prepare CEOs of “Fortune 500″ companies for court depositions and testimony in hearings before the Congress of the United States.
Lee teaches executives how to shape and effectively manage their messages. Clients learn how to take control of every interview - instead of the interviewer taking control of them. Lee teaches “tricks of the trade” that turn every interview into an opportunity to maximize your message, even under the most adversarial circumstances.
A recovering broadcast journalist, Lee is a member of the team that launched CNN in 1980. He logged thousands of hours on-camera as a sportscaster for CNN, SportsChannel America, ESPN and CBS Sports. An award wining “prime time” producer, Lee’s credits include “60 Minutes” (where he worked with the legendary Mike Wallace) and “48 Hours”, “Street Stories with Ed Bradley” and the Olympic Winter Games of 1992 and 1994.
Lee has an intimate understanding of the processes and techniques used to create the news. He knows what reporters, producers and editors look for in a story. His invaluable “insider” perspective will change the way you watch the news, and more important, change the ways you think about and relate to the news media.