What
Personal communication is a vital leadership skill. Executives have to offer credibility, trustworthiness, passion, facts and faith.
The zen of Zeidman
No matter the medium, (TV, internet, print or personal appearance) … Whatever the audience (customers, employees, shareholders, or analysts) … Effective communication requires the same fundamental skill set.
What you don’t know can hurt you. Let us turn you and your executives into Masters of Communications. We will teach you how to: Shape and Manage Messages, Neutralize the Negative, Take Control of Every Interview. We’ll teach you tricks of the trade that will turn every interview into an opportunity.
- Communications Training
- Crisis Management
- Message Development
- Analyst and Investor Relations Presentations
- Internal Communications
- Message Development Workshop
What We Do:
Communications Training: We focus on the fundamentals. And our clients have seen monumental results. Every executive is unique and our training and workshops are customized to meet the needs of the participants.
Executive Media Training: What do reporters want? It’s not just about techniques and tricks. We’ll teach you to take control every interview. You will master a skill set that gives you the confidence to face-off against the toughest interviewers on the planet.
Speech/Presentation Training: Too many speakers confuse pretty slides with persuasive public speaking. We call it “death by PowerPoint!” Whether the audience is 5 or 500, whatever the country or culture, we will give you practical tools to build a polished, impressive presentation.
Communicating Change: Whether it’s a merger, acquisition or reorganization, change is frightening. To win followers, leaders must transfer more than information. Leaders must offer credibility and trustworthiness, confidence and passion, facts and faith. When listeners agree with your story, they see, feel and understand the need for change.
Crisis Management: A problem can quickly become a crisis. Suddenly your company’s valuation, reputation and brand are in danger. We are experts at neutralizing the negative at internet speed.
Message Development: Before your executives play meet the press make sure your messages are ready for prime time. We know what works. Our Message Development Seminar is designed to help you discover “your story” and shape it into simple and powerful terms.
Analyst Briefing: Preparation Analyst meetings can impact you’re your market cap. Don’t confuse marketing messages with substance. Analysts, be they Financial or Technical, require detailed information. But details don’t have to be dull. We know how to shape your facts and figures into a compelling story. We can prepare your team to make the most of these critical meetings.
Internal Communications: It’s a matter of trust. Trust is the fundamental requisite for people to listen to others without filters of fear and suspicion. Are your employees well informed and highly motivated? Or are they so insecure they spend more time monitoring “grapevine” than they do focused on customers. Human beings crave information. Internal Communications can energize a workforce. Our Communicating Leadership Seminars ensure your executives have the communication skills and confidence to lead successful teams. Let us help you inspire, motivate and educate your employees.
Message Development Workshop: What makes a powerful message? How do you create a corporate story that compels customers to act? Story telling is an art. We are professional story tellers. Give us three hours and we’ll teach your team to find their headlines and craft key messages.